M36, a new digital platform designed to deliver a wide range of investment products directly to individuals, has launched in Nigeria.
Through an innovative, user-friendly app, M36 offers investment options not typically available on self-service digital platforms including foreign currency transactions, commercial papers, local and foreign denominated bonds, treasury bills and other fixed income products.
It also offers bespoke solutions for both new and experienced investors as well as a 24-hour lifestyle concierge service to meet the needs of discerning customers.
In a rapidly evolving environment with changing consumer behavior fuelled by technology and growing access to information, M36 is looking to expand opportunities for investors at all levels, while also simplifying the process of investing.
It was developed by Union Bank as part of its strategic focus on delivering superior customer solutions leveraging technology and innovation. The bank partnered several asset management companies to deliver the broad range of investment products on the M36 platform.
Chuka Emerole, head, treasury at Union Bank, said “M36 eliminates the traditional barriers to investing and offers investors direct access to financial instruments that would usually require the service of an investment or relationship manager. We have designed M36 to ensure simplicity in the on-boarding and investing process while also empowering the customer to make sound investment choices based on their financial objectives. We worked with key partners to deliver both the experience and products on M36 and are confident that we have launched a superior product in today’s marketplace.”