How to Boost your Online Business without Google Ads

How to Boost your Online Business without Google Ads

Your business is as good as non-existent if no one knows that it exists.

You must find every means to get your business to your target clients. There are several ways to achieve this. Leveraging Google is one of the most popular.

According to Jeremiah Owyang, “Google is the new corporate home page”.

What this imply is that it will be difficult for corporate entities, entrepreneurs, and other businesses to sustain their conversions and revenue streams without leveraging Google Ads?

Irrespective of the wide coverage and usage of the Google platform, there are tons of options that can give you your desired business promotion.

Truly, online adverts will generate huge conversions foryour business. It will open your business to the world and help it cut thorough the online noise. 

In this post, I will show you how you can boost your online business without using Google Ads.

Let’s begin.

What is Google Ads?

Also known as Google AdWords, Google’s advertising is the Google platform where advertisers order specific keywords, associated with their business, and done in a such a pattern that their clickable ads appear on Google pages at a search by customers.

Advertisers pay for this bid for Google to make its revenue which is a charge per click.

For instance, if a user puts up a bid, Google will ex-tray their robust database of ads within a few seconds and come up with appropriate keywords that match the query in an orderly form.

This is possible because Google recognizes every available ad on their database. 

But then you may ask that which ad wins the top page of the searched results. This depends on a series of factors which includes bidding size by the advertisers and the quality of the ad itself. 

Why you should boost your business.

The motive of every business is to grow at a steady pace. This growth is the engine that drives the business to higher revenue streams. 

Apart from paving ways for your in-flow capital, boosting your business will flesh up your income, avail you new opportunities, and convert more customers for your business patronage.

Though expanding your business comes with its risks, understanding the pros and cons of boosting your business is important before you begin to boost your ads.

Boosting your business allows you to leverage economies of scale to increase in your production output and reduce product costs per unit.

It will also provide route to expand your business and influence the market price. With that, you attain independence in your business operation due to external risks reduction. 

Now you will have greater financial viability for your business and many financial institutions will trust your expertise and market strength. 

How to boost your business without Google Ads

As much as the benefits of boosting your business amass, here are ways to produce long-term marketing results for your business without investing a dime in Google ads.

1. Search engine optimization (SEO)

Advertisers reach out to their customers through Google Ads, but it’s most likely that their adverts don’t appear on every search. This could be as a result of the difference in the keywords or competitors bidding higher on that same keywords.

Instead of letting your adverts be conditioned with some factors before reaching your targets, use search engine optimization (SEO) to appear more often over a longer time.

Your site won’t get to the top overnight, however, it has the potential to last longer and fetch you a long-term benefit without advertising charges.

2. Content marketing 

One of the motives of pay per click strategy is to make your site available for your customers. It serves the potential customers that are actively searching for your business.

Creating highly converting content in your website can serve this purpose for you, but ensure your themes come around what your business offers. You can use this to answer some related questions as well.

You can also create visual contents that tie down the customers for you. 

Make your content a source of ideas for other bloggers. Plus, relevant videos and infographics that can be pitched to relevant investors’ sites.

3. Email Marketing

This is a way to be in steady contact with people on your mail list. 

Instead of being particular on how to reach out to the new customers, email marketing will work for you to maintain your past and current customers.

Though the role of advertising in online marketing is crucial, you don’t have 100% assurance that the copy usually gets to your prospects at times. 

But, through email marketing, you reach out to the people on your mail list directly and pave way for a referral.

Instill a sense of belonging in the mind of your customers with frequent follow-up emails after patronizing your sales. Carry them along with details about other products with a reasonable discount that appeals to them. 

You can make it a point of responsibility to offer your customers an incentive for referring other customers to you. The result of this will boost the traffic to your site.  

4. Social media

Social media is the marketplace where formal and informal interactions exist to promote a purpose. You have unlimited potential customers on these platforms whom you can reach without stress. You can as well run a paid advert here too.

Use this platform as a space for your sales promotion. Ensure you’re regular with your post and updates.

Depending on your strategy, you can decide to use a targeting tool to select people based on demography, age, interest, location, and gender, as the case may be. Just be aware you have unlimited prospects here, maximize it to boost your sales.

5. Referral programs

You ask your current customer to refer their friends and family. You can do this by placing a referral form above the fold in your web page for easy notice by the visitors.

Include a link in the referral form at the end of the order acknowledgment page. Also, at the end of every emails you send to your subscribers.

Send introductory notes to the names you collected in the process, sign-up information, and other calls to action. Be frequent in offering special deals, one, if not more of the referrals will take action.


There’s no doubt that the internet is at the center of the world for markets and sales promotions. It’s a key to boost businesses and convert more customers for entrepreneurs and business owners.

However, this opportunity isn’t limited to Google Ads. By exploiting the above strategies, you can gain new customers and maintain the existing ones without being charged for advertising placement.  

That said, you can always access more tools, trainings, and support for your business.

Stay glued to our social media channels and never miss updates anymore.

Micro-Credit Lending Program

Update on the Enugu Micro-credit Lending program

This is Good News, Ndi-Enugu!

The Enugu SME Micro-Credit Lending Program beneficiaries for N100,000 and below can now process their loan with only two requirements:

  1. A Guarantors Cheque
  2. Remita Direct Debit Instruction

We have removed the need for beneficiaries with approvals from N100,000 and below to bring their repayment cheques.

Note: Other amounts will be reviewed for the same process shortly.

To apply, visit:

Or visit Enugu SME Center at No. 2a, Market Garden Avenue opposite SME roundabout along Ebeano Tunnel GRA, Enugu State for manual registration.

Terms and conditions apply.


Congratulations to our CAC Formalization Grant beneficiaries!

Congratulations to our CAC Formalization Grant beneficiaries!

The issuance of the first batch of the Certificate from the CAC Formalization Grant began on Thursday 15th April 2021, and it was huge success.

READ ALSO: Business recovery interventions SMEs should explore

By the end of May 2021, the distribution of 6,606 certificate wil be completed.

Note: If you receive an invite, you are mandated come to the office with it

If you don’t make the final cut off, you can reapply under the Enugu State CAC Formalization Matching Grant that would soon kick-off.

We thank our Governor, his Excellency Rt. Hon. Ifeanyi Ugwanyi for making it possible for Ndi Enugu to benefit from this scheme, and for also approving the Enugu State CAC Formalization Matching Grant for 2021 Budget of the Enugu SME Center, which would soon kick-off for business owners and youth who didn’t make the final cut (also for new applicants) to register their businesses.

Hon. Arinze Chilo-Offiah
Special Adviser, SME Development
Head, Enugu SME Center.

ESME Money BootCamp

ESME Money BootCamp

Be a part of this 1-Day ESME Money BootCamp

Cost of food keeps increasing

Rent, Education, Healthcare didn’t stop either

READ ALSO: The Enugu Skill Up Project exercise.

The youth and #MSMEcommunities asked and we listened.

Insights from the gathered data tops that steady flow of income, cashflow, savings and investment opportunities is what the people want.

This is why on Saturday, 27th March 2021, the Head of Enugu SME Center, Hon. Arinze Chilo-Offiah and Tosin Olaseinde of the Money Africa will share the little known strategies of how money works, and help you understand financial trends.

Be a part of this 1-Day ESME Money BootCamp.

Register for FREE here:

Date: Saturday, 27 March 2021
Time: 9am- 3pm
Venue: Oaklands Hotel- Delta Hall

Enugu Skillers Associates (ESAs)

The Enugu Skill Up Project exercise.

The Enugu Skillers Associates (ESAs) were on the streets around Enugu Metropolis on Friday, 19th March 2021 to inform Master Crafts Persons (MCPs) about the Enugu Skill Up Project and also carried out manual registration for interested persons. This exercise will continue for 14 days.

READ ALSO: Demutualization of NSE: Innovative Products Key to Deepening Capital Market

Are you a Master Craft Person in any of these fields below?

Tiling, Carpentry, Welding, Plumbing,
Electrical Installation, Drywall and Painting, Solar –Inverter, Installation & Maintenance, Wallpaper Installation; POP Installation and Wall Screeding, Concrete Construction Work, etc.

We want you to get paid for training our apprentices

Register here:

Or visit ENUGU SME CENTER at No. 2a Market Garden Avenue by SME Roundabout, opposite Ebeano Tunnel, GRA Enugu for manual registration.

You can also call (insert number(s))


Tag someone who needs this under this post?


Auto Revamp

Registration for Auto Revamp Training Program

Register here for the Auto Revamp Training Program under the ZERO interest Human Capital Development Loan (HDCL) to learn basic car reconstruction skills

The Automobile industry is worth $2 TRILLION, and in America alone, the Auto manufacturing drives $953 billion into the economy each year.

READ ALSO: Incubators: Nigeria’s SME accelerator model in focus

Today, you have the opportunity to join this market when you register here: for the Auto Revamp Training Program under the ZERO interest Human Capital Development Loan (HDCL) to learn basic car reconstruction skills

Or visit our office at No. 2a Market Garden by SME roundabout, Opposite Ebeano Tunnel Enugu for manual registration.

*NB*: Make sure you read the Frequently Asked Questions (FAQ) and Self guaranteeing process on the Zero interest Human Capital Development Loan (HCDL) options here: before registering

Ensure you provide all the requirements when submitting your application.

Do your best during the training, so that you will be offered a Job at AutoEase and its partners. #HumanCapitalDevelopment

Enugu Artisan Expert

We want to partner with skilled artisans within Enugu

To become a Master Crafts Person and be part of the Enugu Skill Up Project under the ZERO interest Human Development Loans (HCDL)

Do you have experience in POP Installation? Do you want to be paid for teaching apprentices?

READ ALSO: Here are banks that pay higher interest for your savings

If YES, kindly register here:
To become a Master Crafts Person and be part of the Enugu Skill Up Project under the ZERO interest Human Development Loans (HCDL)

Or visit ENUGU SME CENTER at No. 2a Market Garden Avenue by Ebeano Tunnel Round-about, GRA, Enugu, for manual registration.

Ndi-Enugu, get paid while sharing your knowledge as Mastercaft Persons. We also need ‘Experts’ in the fields listed below to train apprentices and get paid!!!

Electrical Installation,
Drywall and Painting,
Solar –Inverter Installation & Maintenance,
Wallpaper Installation,
POP Installation and Wall Screeding
Concrete Construction Work, etc.

If you are interested, kindly see the registration details above.

Ndi E nugu

Ndi-Enugu: Registration for Enugu Skillers Associates

Ndi-Enugu! Do you know you can get paid from sharing your wealth of experience? If you are an expert in any of the listed fields below,

READ ALSO: SME: Gender Bias and Inequality taken Seriously?

Kindly register here:
To join the ENUGU SKILLERS ASSOCIATES (ESA) and be part of the Enugu Skillers Project under the ZERO interest Human Development Loans (HCDL)

Or visit ENUGU SME CENTER at No. 2 Market Garden Avenue by Ebeano Tunnel Round-about, GRA, Enugu.

Electrical Installation,
Drywall and Painting,
Solar –Inverter Installation & Maintenance,
Wallpaper Installation,
POP Installation and Wall Screeding
Concrete Construction Work, etc.


EnuguSkillUp #GburuGburuIsSME #Humancapital

Artisans #MSE #Smallbusiness

The building and construction industry is a fast-growing sector and one of the most important industries in the Nigerian economy, Over the last decade, several changes have occurred in Nigeria, which has helped all sectors of the economy, especially the building & construction sector. With double-digit growth rates in the last 3 years, the construction industry has outgrown all other sectors of the Nigerian economy. The Industry accounted for 4 percent of the Country’s total GDP of N27.22 trillion Naira in Q2 2017. Despite its impressive performance, the industry faces a significant number of challenges including the lack of local skilled labor. The Enugu state government is positioning Enugu youths to take advantage of the opportunity by equipping the youths with high demand skills in the construction industry to fill the skills gap and secure employment;

Enugu SME

SME Sensitization Tour’ at Osisatech Enugu

Representatives from the @Enugu SME Center (@enugusmeagency) and VFDbank ( @vbankng) paid a visit to the Osisatech Polytechnic on Thursday, 25th February 2021, where they spoke to the students at the Schools’ Auditorium about various opportunities being created for students in Enugu by the Enugu SME Center

READ ALSO: Do Startups Need Venture Capital Investment?

These opportunities includes access to Student loans such as the ongoing ‘Enugu SME Studentpreneur Loans’, and various Human Capital Development Programs being organised by the Enugu SME Center .

For the first time in history, Students that own small businesses in every Higher institution within the state can now apply for business loans under the Studentpreneur Loans at (link in bio)

READ ALSO: NBS, SMEDAN, to Confirm Number of MSMEs in Nigeria

Importantly, we also appreciate the National Association of Nigerian Students (NANS), Enugu Chapter, for their dogged participation in facilitating a hitch-free student relationship for this project.

If you are a student of the Enugu State University of Science and Technology (ESUT), don’t miss this opportunity to learn how you can get loans to run your business while in school, and how to participate in our Human Capital Development Programs.

Be available at Prof. Julius Onah Auditorium, Agbani
by 12pm, today (Thursday, 4th March 2021) as representatives from the Enugu SME Centre and VFDbank will be there to teach you how to apply for SME Studentpreneur Loans at

If you know somebody that knows somebody in ESUT, please tag them??

The SME Studentpreneur Loans is brought to you by the Enugu State Government.

Enugu Tech

Enugu Tech. Program Registration.

Do you know there is a 15% increase in the demand for employees with the technological skills, especially programmers, product designers and data analysts in 2021?


To help you stand out in the tech and entrepreneurial market,
@enugusmeagency in partnership with a leading Nigerian EduTech @Utiva has put together a program under the Human Capital Development Loan (HCDL) program called ‘Enugu Tech Program’, to teach Ndi-Enugu youths key technological skills in product design(UI/UX) and programming which will surely make you the most wanted employee in today’s job market.

To get started, register here:

Or come to the office at No.2 Market Garden Avenue by SME Roundabout, opposite Ebaeno Tunnel, for manual your registration.

Don’t miss this opportunity to rewrite your life’s story!!

See you in class soon!