Digital ecommerce

MTN Nigeria, Ajua launch digital eCommerce mobile app to support SMEs

by with No Comment BusinessFeatured

NIGERIA – MTN Nigeria has partnered with Ajua, a Kenyan based Africa’s first Integrated Customer Experience Company, to launch EnGauge, a digital eCommerce customer engagement management mobile app to support SMEs.

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The mobile app according to the two, is set to transform how SMEs conduct business in Nigeria.

It will also help solve 4 of the UNDPs social development goals for Nigeria while also enabling business owners to oversee the smooth administration of transactions and operations of their companies.

With the SME market in Nigeria currently valued at USD220 billion annually and statistics showing that businesses that adopt Customer Relationship Management (CRM) solutions see their productivity increased by 40%. 

This solution by both Ajua and MTN Nigeria is set to significantly empower SMEs to conduct business more efficiently ultimately increase revenues.

“In addition, SMEs will be able to improve their Customer Experience through the app and build a strong and engaging social media presence allowing them to target and engage new customers.”

Kenfield Griffith – CEO, Ajua

Available for download Google Play store, MTN EnGauge offers innovative customer management solutions including digital payments, CRM tools, customer feedback channels, customer debt management and tracking as well as business and product promotions through mobile and social media channels.

In mid-2020 Ajua launched SME Connect, a similar platform to serve the Kenyan market, businesses across the country are actively using the app for customer retention and as a marketplace for their products.

“MTN EnGauge is the ideal platform for business owners and entrepreneurs to thrive in the new normal,” Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria, said.

“Entrepreneurs can securely receive payment, track transactions with each of their customers and glean valuable insights to serve them better based on their preferences and buying behaviour.”

MTN EnGauge gives business owners a platform to improve their customer experience by managing interactions with their customers.

SMEs can finally get an impression of their customers’ perceptions of their brand and know exactly what their customers are looking for and inform their next steps with customer data. Ultimately increasing their customer retention and profitability.

MTN EnGauge also makes it possible to increase brand exposure through social media. SMEs can take advantage of this connection by promoting their products and services on various social media platforms.

Upon registration to the application, businesses are automatically provided with a unique business code (USSD) which allows their customers to interact, transact and communicate with them in real-time.

“Through this digital ecommerce, MTN EnGauge allows SMEs to increase their sales by automating their business processes, this can save them time and energy ultimately leading to increased productivity,” Ajua CEO, Kenfield Griffith said. 

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Digital Payment

Access Bank Buoys Digital Payments for SMEs With SwiftPay

by with No Comment Business

A digital payment service that facilitates the receipt of business payments called SwiftPay has been introduced by Access Bank Plc.

The platform was designed to boost the facilitation of payments between SME and retail customers in the digital space by enabling customers to make quick, easy and secure digital payments on social media platforms to merchants.

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“SwiftPay is free and the processing charge is discounted up to 15 per cent to ensure merchants keep most of their earnings.

“In recent times, e-commerce has been challenged with the rise in fraud on social media, we have ensured that every merchant registered on SwiftPay carries a ‘verified by access’ stamp to authenticate the page giving customers confidence when they transact.

“We have been focused on providing solutions targeted at boosting the economy because we believe it is our responsibility to contribute to the stimulation of economic growth.

“With the launch of SwiftPay by Access, we are renewing our commitment to providing the much-needed technical support to our SMEs,” the Group Head of Emerging Businesses at Access Bank Plc, Mrs Ayodele Olojede, said at the unveiling of the new product in Lagos.

She also explained that the lockdown experienced in 2020 as a result of the COVID-19 pandemic resulted in less in-person interactions and less in-person payment options.

According to her, statistics from a survey carried out post-lockdown showed that MSMEs were impacted by cash flow, revenue and sales while adding that the impact of the pandemic made more apparent the lack of infrastructure and access to digital resources for small businesses.

“This is why Access Bank introduced SwiftPay to support the digital transition and growth of SME businesses.

“This product is part of the bank’s commitment to supporting SMEs to meet their business objectives despite the times.

“The new service comes in form of a payment link that can be hosted on merchants’ social media pages and sent to anyone to pay and conclude business transactions.

“It is easy and takes less than 5 minutes for interested merchants to sign up as it is convenient and time-saving for everyone,” she said.

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Digital Payment

Access Bank unveils SwiftPay to boost Digital Payments for SMEs

by with No Comment BusinessNews

In the bid to boost the facilitation of payments between SME and retail customers in the digital space, Access Bank Plc recently unveiled SWIFTPAY, a digital payment service that facilitates the receipt of business payments by enabling customers make quick, easy and secure digital payments on social media platforms to merchants.

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Speaking to newsmen during the launch of the new service  in Lagos, Group, Head, Emerging Businesses, Access Bank plc, Ayodele Olojede, noted that the lockdown, experienced in 2020 as a result of the COVID-19 pandemic, resulted in less in-person interactions and  less in-person payment options. She revealed that statistics from a survey carried out post-lockdown showed that MSMEs were impacted by cash flow, revenue and sales while adding that the impact of the pandemic made more apparent the lack of infrastructure and access to digital resources for small businesses.

“This is why Access Bank introduced SWIFTPAY to support the digital transition and growth of SME businesses. This product is part of the Bank’s commitment to support SMEs to meet their business objectives despite the times. The new service comes in form of a payment link that can be hosted on merchants’ social media pages and sent to anyone to pay and conclude business transactions. It is easy and takes less than 5 minutes for interested merchants to sign up as it is convenient and time saving for everyone. 

Ayodele also revealed that the Bank is committed to providing very practical solutions that support the growth of small business in Nigeria.

“SWIFTPAY is free and the processing charge is discounted up to 15 per cent to ensure merchants keep most of their earnings.  In recent times, e-commerce has been challenged with the rise in fraud on social media, we have ensured that every merchant registered on SWIFTPAY carries a ‘verified by access ‘ stamp to authenticate the page giving customers confidence when they transact.

“We have been focused on providing solutions targeted at boosting the economy because we believe it is our responsibility to contribute to the stimulation of economic growth. With the launch of “SwiftPay by Access”, we are renewing our commitment to providing the much-needed technological support to our SMEs.” Olojede concluded.

Access Bank Plc is recognized as one of the most innovative financial institutions in Africa. With over 40 million customers and 600 branches nationwide, it offers a range of products and services tailored to suit needs and lifestyle of its customers across multiple segments.

To know more about SwiftPay, please click HERE.

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